Client: International Livestock Research Institute (ILRI)

The International Livestock Research Institute needed to explain a vital insurance product to pastoralists facing the threat of severe drought. The solution had to be accessible, understandable, and delivered through a channel they already trust.

Our team developed a targeted radio infomercial that spoke directly to the community’s needs. The campaign successfully communicated how Takaful Livestock Insurance acts as a safety net, protecting their most valuable assets during the harshest seasons.